Last Updated: March 19, 2026
At TrendMedia.au, we use cookies and similar technologies to improve your experience on our website. This Cookie Policy explains how they work and your options, alongside our Privacy Policy, which details how we use personal information. We are committed to complying with relevant privacy laws, including the Australian Privacy Principles (APPs).
1. What are Cookies?
Cookies are small text files placed on your device when you visit a website. They help websites function efficiently and provide information to site owners. Cookies can be "session cookies" (expiring when you close your browser) or "persistent cookies" (remaining on your device for a set period). Similar technologies, like local storage, may also be used for comparable purposes.
2. How We Use Cookies
We use cookies for the following purposes:
2.1. Essential Cookies
These cookies are necessary for the website to function properly. They enable basic features like page navigation. The website cannot operate fully without these cookies.
2.2. Preference Cookies
These cookies allow the website to remember your choices (such as your selected colour theme) and provide a personalised experience. On TrendMedia.au, we use local storage to save your theme preference.
2.3. Analytics Cookies
These help us understand how visitors interact with our website, so we can improve its performance and content. We use two separate measurements, and they do not collect the same things.
Google Analytics is a third-party service and sets the cookies listed below. It does not tell us who you are.
Our own page-view count sets no cookies. When a page loads, your browser sends us the page address, the page you arrived from, and a random identifier that lets us group the pages viewed in one browser tab. That identifier is stored in your browser's session storage and is discarded when you close the tab. Our web server also records the IP address the request came from, as any web server does. We keep these records so we can tell genuine visits apart from automated traffic. We do not combine them with your name, email address or any account, we do not use them to build a profile of you, and we do not share them with advertisers. To be clear about the limits of this: an IP address is not anonymous, and we are not claiming it is.
3. Specific Cookies We Use
Here are the cookies used on our website:
| Cookie Name | Purpose | Duration | Type |
|---|---|---|---|
| _ga | Used by Google Analytics to distinguish users | 2 years | Analytics |
| _gid | Used by Google Analytics to distinguish users | 24 hours | Analytics |
| _gat | Used by Google Analytics to throttle request rate | 1 minute | Analytics |
| trendmedia-theme | Remembers your selected colour theme (stored in local storage) | Persistent | Preference |
| tm:beacon-session | Not a cookie. A random identifier held in session storage so we can group the pages viewed in one browser tab into a single visit. Contains nothing about you. | Until the tab is closed | Analytics |
4. Third-Party Cookies
We use Google Analytics to understand how visitors use our website. Google may collect anonymised data such as IP addresses and browsing behaviour. For more information, please review the Google Privacy Policy.
5. Managing Cookies
You can manage cookies through your browser settings, where you can refuse them or get alerts when they are sent. Here is how to adjust settings for popular browsers:
Please note that disabling cookies may affect the functionality of certain features, such as saving your theme preference.
6. Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. We will notify you by updating the "Last Updated" date above. We encourage you to review this policy periodically.
7. Contact Us
If you have questions or concerns about our use of cookies or this Cookie Policy, please contact us at:
Email: privacy@trendmedia.au
We aim to respond to inquiries within 5 business days